The members of Vinyl Theatre know firsthand that music has the power to bring people together because it happened to them. Music is how they met, it’s what they bonded over, and it’s what has transformed their lives. Since officially forming in 2012, the Milwaukee-based trio has gone from being college students who revered bands like The Killers, Two Door Cinema Club, The Shins, and Death Cab For Cutie to coming into their own as artists themselves, building an impressive following for their buoyant synth-based alternative-pop sound.
Vinyl Theatre ended 2017 with a specific goal to grow creatively and try new things. Coming off of their last album with Fueled By Ramen, they decided it was time to be open to more creative possibilities than they previously would have thought fit with their vision. Creatively revitalized and feeling free to explore and create music that is boundless, they wrote songs that may be a longer extension from their previous sound than many artists are willing to take. The first release of 2018, “Feel It All,” will include a larger incorporation of programming and synthetic sounds.
Weathers emerged in 2016 with the darkly tinged, guitar-driven alt-rock songs “Happy Pills” and “I Don't Wanna Know,” which have racked up a collective 9.4 million Spotify streams. Now, armed with a new sound and uplifting, hopeful songs, the band members are looking forward to releasing Kids in the Night in three parts — two EPs followed by a full album — this year. “We used to write stuff like, ‘Shit sucks and we’re sad about it,’” Boyer says. “Now we’re like, ‘Shit sucks and we’re okay with that.’ It’s very empowering.”
In Milwaukee’s rising, lively and unique music scene, Lex Allen has found his artistic home and niche where he can flourish and grow as a singer. Lex is a neo soul pop singer, similar to the likes of Pharrell Williams and Janelle Monae, who has been taking Milwaukee’s music scene by storm with his fluid, inclusive and empowering musical style. He has an incredible vocal range and dynamic style that can adapt to countless genres of music, which can be heard both through his solo work and on his features. Whether it be electronic, hip hop, soul or pop styles.
An indie pop duo based out of Rochester NY, Roses & Revolutions is made up of singer Alyssa Coco and guitarist Matt Merritt. As members of a bigger multi-instrumental band, Coco and Merritt recognized in each other a kindred spirit and formed Roses & Revolutions. In the fall of 2016, Coco and Merritt released “The Pines,” a rallying point for fans at shows as well as online with features at Indie Shuffle, All Things Go, Yahoo! Music, Your EDM and others. Spotify Canada discovered “The Pines,” added it to a playlist, and it took off, eventually reaching #2 on the Viral Chart and has over one million streams. From the viral success of “The Pines,” R&R booked opening gigs with accomplished acts like K Flay, Kaleo, VÉRITÉ, Nina Nesbitt as well as their own headlining shows.
Selling out venues in Minnesota at the age of 17, DeWolfe's hard worth ethic and anthemic songwriting found a home in the Twin Cities music scene. The multi-instrumentalist and producer spent his early years in high school touring the country while opening for national and international acts, such as PVRIS, Why Don't We, The Plain White T's, Echosmith, and more. Achieving a massive amount of traction after winning Minnesota's Go 96.3's Battle of the Bands, DeWolfe opened for Run the Jewels and Bishop Briggs while debuting "Karma" in 2017. Influenced by Jon Bellion, Bruno Mars, and Panic! at the Disco, the music video (filmed and choreographed in the style of the musical Grease) quickly went viral on Facebook, getting over 250,000 views within a week. His debut EP "Growing Pains" debuted on Dec 29th, 2017, followed by a sold out release show at Amsterdam Hall.