The members of Vinyl Theatre know firsthand that music has the power to bring people together because it happened to them. Music is how they met, it’s what they bonded over, and it’s what has transformed their lives. Since officially forming in 2012, the Milwaukee-based trio has gone from being college students who revered bands like The Killers, Two Door Cinema Club, The Shins, and Death Cab For Cutie to coming into their own as artists themselves, building an impressive following for their buoyant synth-based alternative-pop sound.
Vinyl Theatre ended 2017 with a specific goal to grow creatively and try new things. Coming off
of their last album with Fueled By Ramen, they decided it was time to be open to more creative
possibilities than they previously would have thought fit with their vision. Creatively revitalized
and feeling free to explore and create music that is boundless, they wrote songs that may be a
longer extension from their previous sound than many artists are willing to take. The first release
of 2018, “Feel It All,” will include a larger incorporation of programming and synthetic
In Milwaukee’s rising, lively and unique music scene, Lex Allen has found his artistic home and niche where he can flourish and grow as a singer. Lex is a neo soul pop singer, similar to the likes of Pharrell Williams and Janelle Monae, who has been taking Milwaukee’s music scene by storm with his fluid, inclusive and empowering musical style. He has an incredible vocal range and dynamic style that can adapt to countless genres of music, which can be heard both through his solo work and on his features. Whether it be electronic, hip hop, soul or pop styles.
An indie pop duo based out of Rochester NY, Roses & Revolutions is made up of singer Alyssa Coco and guitarist Matt Merritt. As members of a bigger multi-instrumental band, Coco and Merritt recognized in each other a kindred spirit and formed Roses & Revolutions. In the fall of
2016, Coco and Merritt released “The Pines,” a rallying point for fans at shows as well as online with features at Indie Shuffle, All Things Go, Yahoo! Music, Your EDM and others. Spotify Canada discovered “The Pines,” added it to a playlist, and it took off, eventually reaching #2 on
the Viral Chart and has over one million streams. From the viral success of “The Pines,” R&R booked opening gigs with accomplished acts like K Flay, Kaleo, VÉRITÉ, Nina Nesbitt as well
as their own headlining shows.
Selling out venues in Minnesota at the age of 17, DeWolfe's hard worth ethic and anthemic songwriting found a home in the Twin Cities music scene. The multi-instrumentalist and producer spent his early years in high school touring the country while opening for national and international acts, such as PVRIS, Why Don't We, The Plain White T's, Echosmith, and more. Achieving a massive amount of traction after winning Minnesota's Go 96.3's Battle of the Bands, DeWolfe opened for Run the Jewels and Bishop Briggs while debuting "Karma" in 2017. Influenced by Jon Bellion, Bruno Mars, and Panic! at the Disco, the music video (filmed and choreographed in the style of the musical Grease) quickly went viral on Facebook, getting over 250,000 views within a week. His debut EP "Growing Pains" debuted on Dec 29th, 2017, followed by a sold out release show at Amsterdam Hall.
I’m Clover the Girl and this is all about me and OK Fine:
I’m trying to give a voice to every girl out there smiling through their problems, afraid to tell the world they’re anything but O.K. Fine...just like I was. I’m told that I’m too rock and I’m told that I’m too pop and I think that means I’m exactly where I’m meant to be. My songs are about real experiences I’ve trudged through. This song has been in full rotation at the iHeart station in my hometown, it got there by accident because I didn’t know the rules and broke them. That rules. I also get a lot of support from radio in Dallas who seem to believe in where this is headed. I’m lucky but hate that I had to tell you that. I’ve played showcases for major labels in LA at venues like Peppermint Club and Bardot. They were fun! I have toured and played shows with national acts like Vinyl Theatre, We The Kings, Mayday Parade and festivals like SXSW and So What!? Music Festival. They were also fun. I feel alive when I play live. I am little by little putting some good into the world on my own terms and have already garnered over 1 million streams/listens and attention from major labels, publishers, and agencies. Blah.
Justin Hergett is a Grammy-award winning mixer and engineer who came up under Tony Maserati (Beyoncé, Ed Sheeran, Demi Lovato). While working with Tony, Justin was involved with the mixing of “Blurred Lines,” “Girl On Fire,” “I Won't Give Up” and many other amazing songs we all know.
Since then, Justin has mixed Lukas Graham, Nick Jonas, Lady Gaga, Smallpools, Jessie J, SoMo, Finneas and others. In addition to mixing, he has also recorded/ engineered for the likes of Jason Mraz and Ziggy Marley, which he won a Grammy for in 2016. Pulling influences from his time working closely with Tony Maserati and Andrew Scheps (Jay Z, Metallica, Adele), Justin’s style covers a wide variety of genres including pop, alternative, indie, singer-songwriter, and urban.